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Vadim Lavrusik: How journalists can make use of Facebook Pages

The Facebook  News Feed is essentially a social newspaper. With it, you’re able to read and discover news shared by your friends, journalists, and media organizations you like. The personalized news stream includes everything from news about your friends’ lives to their reactions to a news article. It’s not only what is being shared, but who is sharing it that’s important.

Journalists can be an even more active part of that conversation. Though many journalists already have personal profiles on Facebook, public  Pages enable them to build a professional presence, opening them up to readers beyond Facebook’s 5,000 friend limit and, importantly, helping them to separate their professional presence from their personal on the site.

Many news organizations and journalists with Facebook Pages use their presence to distribute content. This, of course, not only enables readers to engage with the content on Facebook, but it also drives traffic back to the reporter’s site. (The average news site saw Facebook referrals increase by more than  300 percent since the beginning of 2010 .)

By distributing content on Pages, reporters are able to showcase the journalism they produce to the public beyond their friends. And for the members of that public, the ability to get content directly from journalists, rather than just news organizations, creates a richer news consumption experience. It’s no longer just about the story being shared, but about what the person sharing it has to say about it. So when you “like”  Christiane Amanpour , it’s likely because you’re interested not just in the news she delivers — but in the way she delivers it.

Great journalism deserves to be showcased. From short updates on-the-go, to videos, photo albums, or a more in-depth pieces using the Notes feature, Pages enable journalists to produce and showcase various types of content for readers. Journalists such as  Nicholas Kristof of The New York Times have used their Pages to post regular updates while they’ve been reporting abroad. Sometimes Kristof’s updates have been a mere  behind-the-scenes window into his reporting , while others he has posted detailed descriptions and short stories while  reporting from the likes of the Bahrain . And those updates spread to the News Feeds of the more than 200,000 people who “like” his page. The content is social, and, as such, it spreads throughout the network.

beach dress | Personalized Photo Albums

Summer is all about working a little less and playing a little more. There is always some occasion needing a fabulous new dress, whether it be a wedding, picnic or company function. So get to playing in one of these darling dresses.

Flapper Dress by eDressMe New York; $72.00; Sizes small, medium, large

I just adore fringe frocks. This simple A-line mini with spaghetti straps is drenched in golden fringe and wiggles when you walk. Go for an all out flapper look with pin curls or a sassy headband or opt for something more modern with strappy metallic heels and chandelier earrings. Either way you will get noticed. It is also available in fuschia, royal blue and black. City Style Dress New York & Company; $59.95; Sizes 2-18

This cute caramel and white leafy patterned dress is all silk and machine washable. When worn with a different assortment of accessories this sleeveless scoop neck number can be casual for day or feisty at night. Pair it with wooden beads for a safari look or add some turquoise for a splash of color. It’ll really let your show off your gams as the hemline is several inches above the knee.

James Perse Navy Jersey at Net-a-Porter.com; $150; Sizes currently unavailable

You can’t beat basic navy blue for an all around basic summer dress. This romantic, ballerina inspired shift has an empire waist and smartly placed pleats all the way around. Horizontal panels across the top compliment the vertical lines of the bottom. Add gold accessories for a nautical look or pair it with some comfy espadrilles. Sleeveless with a scoop neck.

Coral Chiffon Short Dress by Carmen Marc Valvo at eDressMe.com; $595; Sizes 2-14

For a blast of color and whimsical flair, this cocktail dress exudes femininity. The wide scoop neck is universally flattering. The empire waist is encircled with a girlish, but not distracting sash that ties in a bow on the side. Flowing layers of chiffon are breezy and not at all mother-of-the-bride-like. The gathered top is so elegant you could even forego the necklace.

Milly Jungle Leaf Print Silk Dress at Nordstrom; $335; Size 2

Look cool as a cucumber in this clingy green and white dress. The silky, sleeveless, empire waist style drops down low in the back for a sexy but not too revealing silhouette. Dress it up with strappy heels or summery sandals.

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